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The Performance of Certainty
Online communication selects for certainty the way certain ecosystems select for certain traits. Hedged, nuanced, genuinely uncertain speech does not travel well. It does not inspire sharing. It does not generate the quick emotional recognition, the "yes, exactly", that makes content spread. What travels is the confident assertion, the sharp formulation, the opinion stated as though it were a fact and the fact as though it were obvious.
Kathy Postelle Rixon
1 day ago5 min read
Discover Modern Shamanism Practices to Transform Your Life
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